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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 31/10/2019 15:37:02 • 349 Views
REPRESENTASI WANITA MODERN DALAM IKLAN KOSMETIK: ANALISIS SEMIOTIKA TERHADAP MEREK WARDAH VERSI A TRUE MULTITASKERCreated by :
GIZCKA ULFA ARIANTI ( 201252017 )
Subject: | IKLAN WANITA KOSMETIK | Alt. Subject : | ADVERTISEMENT WOMAN COSMETICS | Keyword: | wanita modern wardah kosmetik |
Description:
Penelitian ini bertujuan untuk mengetahui sistem tanda yang melingkupi pemaknaan representasi wanita modern baik dari segi visual maupun audio dalam iklan kosmetik Wardah versi A True Multitasker melalui analisis semiotika model Charles Sanders Peirce. Hasil penelitian ini merupakan interpretasi dari pesan dan makna yang ditampilkan dalam 16 scene di iklan tersebut. Berdasarkan dengan apa yang
penulis teliti, dapat disimpulkan bahwa interpretant yang ada pada keseluruhan
iklan kosmetik Wardah versi A True Multitasker menunjukkan kesesuaian dengan apa yang ditampilkan pada setiap scene, yaitu wanita modern merupakan sosok yang aktif , percaya diri, mandiri, dan juga mengikuti perkembangan yang ada pada saat ini.
Contributor | : |
- Ikbal Rachmat, ST., MT
| Date Create | : | 31/10/2019 | Type | : | Text | Format | : | pdf | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201252017 | Collection ID | : | 201252017 |
Source : Undergraduate Theses of Public Relation
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2019 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/representasi-wanita-modern-dalam-iklan-kosmetik-analisis-semiotika-terhadap-merek-wardah-versi-a-true-multitasker-13624.html
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